ENGAGE

Increase passenger satisfaction with ENGAGE, delivering real time data to cabin crew and ground staff

Burrana’s unique CRM solution, ENGAGE, has revolutionised customer service for airlines by facilitating an individualised passenger experience, adding real value to their flight and onward journey.

The ENGAGE mobile application, hosted on an iPad, enables airlines to personalise each passenger’s flight experience, whether it be giving a personal welcome onboard, solving issues on the ground such as flight delays, or capturing valued preferences to personalise their journey. ENGAGE also features passenger mapping by seat for all aircraft types and layouts.

ENGAGE has three modules that connect via ground server to selected airline systems to support individualised passenger engagement and drive operational efficiency.

• Cabin: integrates data from airline CRM, reservations, departures, operations and crew systems, for easy guest recognition and service recovery for cabin crew. The Cabin module also captures passenger preferences, feedback and operational data while in the air, which is then synced with ground systems.
   

• Forms: enables crew and staff to gather and share data on their mobile devices. Completed forms are then submitted back to the airline for fast, efficient reporting on issues such as cabin defects, crew performance and passenger export.
   

• Ground: provides airport ground staff with real time information on passengers while they're at the lounge, check-in, kerbside or the gate, and enables staff to input data which is then passed through to cabin crew.