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Alaska Airlines Enhances In-flight Entertainment Offering with digEplayer L7

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SPRINGVILLE, Utah April 27, 2011 – Earlier this month, Alaska Airlines began flying the digEplayer L7, which replaced all existing units and expanded the in-flight entertainment program in order to offer more passengers access to the advanced handheld system. In addition to offering touch screen navigation, the new digEplayer L7 is lighter weight and smaller than the previous system.

Alaska's digEplayers boast a varied selection of content, including more new-release movies and television programs, the NFL Network, ReelzChannel Hollywood programming and interactive games. The device can also be connected to the Internet via Alaska Airlines' Gogo inflight Wi-Fi network for an additional fee.

"We're pleased to offer our customers an enhanced entertainment option on our flights," said Joe Sprague, Alaska Airlines' vice president of marketing. "The new digEplayer is smaller and lighter than a laptop, has a much longer battery life, and provides exciting and unique content for our travelers."

The new digEplayers are available on most Alaska Airlines flights longer than three hours. The price is $14 on flights longer than 4.5 hours and $8 on flights less than 4.5 hours. Though, passengers receive a $2 discount when they reserve a digEplayer in advance via digEplayer.com, the first online IFE reservation portal.

Alaska Airlines, in 2003, helped pioneer the handheld IFE market as the first carrier worldwide to fly the digEplayer system. Since then, Alaska Airlines’ passengers have enjoyed portable video-on-demand technology from a convenient handheld device.

About digEcor

digEcor provides the aerospace industry a low cost, turnkey in-flight entertainment solution by specializing in content sourcing and management, personal media platforms (PMPs), and end-to-end programs. With years of experience, digEcor focuses on increasing traveler satisfaction, creating easily executed solutions, and generating revenue opportunities for clients. Founded in 2000, digEcor is based in Springville, Utah, with additional offices in Seattle, Amsterdam, and Toulouse, France. For more information, visit www.digEcor.com or call 1-801-489-2022.


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