GuestLogix signs agreement to integrate its onboard store technology with digEcor’s portable in-flight entertainment system for airlines

TORONTO, ONT and SPRINGVILLE, UTAH – January 31, 2011 – GuestLogix, Inc. (GXI.T), the leading provider of onboard store technology to airlines and the passenger travel industry, and digEcor Inc., the leader in handheld in-flight entertainment, announced today an agreement to integrate GuestLogix’ OnTouch® retail technology and merchandising platform with digEcor’s digEplayer family of products. The joint effort will result in the most comprehensive onboard retail, communications and entertainment offering available for passengers.

“Our agreement with digEcor expands the access points to our onboard retail and merchandising platform, enabling us to process more transactions,” said Tom Douramakos, President and CEO of GuestLogix. “digEcor’s purpose built personal entertainment devices provide us the ability to embed our transaction processing services and travel-relevant content with in-flight entertainment systems that can be easily and quickly deployed by any airline. With digEcor’s market leading systems already in use onboard a number of North American and European airlines, and soon to be deployed on several more, this agreement positions us to augment our growth.”

Traditionally, in-flight entertainment systems have been a cost centre to airlines. GuestLogix and digEcor will help airlines develop profitable in-flight programs through a comprehensive set of offerings that includes: OnTouch merchandising, advertising, gaming, movies, TV shows, music, and device rental that produce recurring revenue streams for airlines. OnTouch merchandising delivers ground transportation, events, attractions, catalog shopping, and more. The combined offering can be selectively programmed for specific flights and classes of travel to enhance service and profitability.

"We are excited about our plans with GuestLogix to help grow ancillary revenues for our customers with a comprehensive solution that is essentially self-funding,” said Brad Heckel, President of digEcor. “With the built-in secure transaction capability and destination-based merchandising content provided by GuestLogix, we can conveniently drive more new revenues for our customers through a single sourced, globally supported offering.”

About digEcor

digEcor provides the aerospace industry a low cost, turnkey in-flight entertainment solution by specializing in content sourcing and management, personal media platforms (PMPs), and end-to-end programs. With years of experience, digEcor focuses on increasing traveler satisfaction, creating easily executed solutions, and generating revenue opportunities for clients. Founded in 2000, digEcor is based in Springville, Utah, with additional offices in Seattle, Amsterdam, and Toulouse, France. For more information, visit www.digEcor.com.

About GuestLogix

GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and Seoul, Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T). More information is available at www.guestlogix.com.

Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix’ business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 14, 2010 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.