As the holiday season gets fully into gear and 2012 draws to a close, what can we say about 2012 in in-flight entertainment, and what does the future hold for it? It’s certainly been an active year, both for in-flight entertainment and connectivity, with an estimated 1,200 new aircraft being outfitted with either cellular or Wi-Fi connectivity – or, in some cases, both.
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Does your IFE system’s brand matter?
I think a lot about branding. Probably too much. Often, I find myself considering what a brand means and is a product so commoditized that your brand doesn’t matter. Obviously as an In-flight Services Manager at an airline, you care a lot about the brand of a manufacturing company. Tried and true companies are more [...]