We have been fortunate over the last few months as several airlines have launched a new digEplayer L7 program. In fact, just today we announced that Sun Country is upgrading. For this post, I’m diving into a bit of the background, development work and reasons why airlines have rapidly accepted the L7.
About Adam Williams
With six years of IFE experience, Adam is currently a freelance writer for several industry publications and marketing consultant for vendors. He can be found online at BrandFailure.com and @SpeakWithAdam.In-flight Service Trends to Watch for in 2011
As 2010 draws to a close, I find myself pondering on the changes in the industry and what is coming in the next 12 months. I’m sure that many of you are going through the same mental exercise. As a vendor to the airline industry, our success depends on being able to navigate trends and identify long-term solutions.
How Consumers are Searching Online for Airlines
Since my job is to focus on all things marketing, I follow several online publications. One of my favorite’s, Hubspot, recently produced an Online Marketing Opportunity Report. At first, I was greedy and kept the information to myself. I’ve repented though and decided to share the valuable information with the industry.
What IFE and Content Blogs are Talking About
Have you ever seen a Wordle? It’s a fun little toy for generating “word clouds” from a group of text or an RSS feed. Basically, the wordle shows you what the blog or site talks about most. Bigger words are mentioned more often and are therefore more important.
ARAC 2010: Video Q&As with Shashank Nigam, Patrick Sojka, Ivor Smith and Chris Gardner
Last week, I had the opportunity to attend the annual Ancillary Revenue Airline Conference, which was hosted in conjunction with the FFP Loyalty Conference and Co-Brand Partnerships Conference. Altogether, the conference was called the Mega Event and held in chilly Montreal, Canada. While at the conference, I spoke with a few leaders in the industry about trends and what airlines can do to enhance their offerings
Apparently, digEcor is a Purpose Built IFE Provider
Among the myriad of things that I learned at the recent WAEA/APEX conference in Long Beach, I learned a new phrase for what we as digEcor do. We are a provider of purpose built portable in-flight entertainment. I’ve used different phrases over the past few years to explain why we are different from many of our competitors. Now, the industry is apparently adopting the phrase “purpose built” to differentiate proprietary devices from consumer off-the-shelf (COTS) units.
Why Etihad Airways Won the Best Single Achievement in IFE AVION Award
I was fortunate enough to be one of the judges for the Best Single Achievement in IFE AVION Award which was awarded at last week’s WAEA/APEX event. We had to evaluate five strong candidates who each deserve praise. However, Etihad Airways emerged as the victor by near unanimous vote. I was disappointed, though, that no explanation was given at the awards ceremony as to why they won.
