I think a lot about branding. Probably too much. Often, I find myself considering what a brand means and is a product so commoditized that your brand doesn’t matter. Obviously as an In-flight Services Manager at an airline, you care a lot about the brand of a manufacturing company. Tried and true companies are more [...]
About Adam Williams
With six years of IFE experience, Adam is currently a freelance writer for several industry publications and marketing consultant for vendors. He can be found online at BrandFailure.com and @SpeakWithAdam.
Survey Results: Passengers don’t always prefer early window content
A common belief that we run into from time to time is that early window titles are always more preferred over classic titles. But when was the last time that you willingly choose to watch an unpopular new movie over a popular classic? I would guess that 9 times out of 10, you’d pick the good movie over the bad movie despite the age of the film.
Interesting and fun lessons we learned by destroying tablets
Recently, I had the great pleasure of destroying several digEplayer L7s, Apple iPads and Samsung Tabs. The objective was to determine just how well these devices can take wear and tear. Admittedly, some of my tests are rather brutal and maybe not completely realistic. However, we learned several interesting things through the tests.
Behind the Scenes: The making of an IFE print advert
I recently began a series of print ads highlighting different features and history of the digEplayer. I think the behind the scenes is just as much if not more fun than the end result. So I’m opening the curtains to allow you to peer into the creative process.
Are airlines operationally ready for real time customer service in-flight?
As I listen to all the capabilities of the newest IFE systems and advantages of connectivity, I keep coming back to the same question - are airlines operationally prepared to handle real time customer service in an online environment?
For example, if I’m a passenger on a plane and have an issue in-flight and I reach out via Twitter, other online platform or integrated tool, is the customer service team at the airline equipped, trained and ready to solve my problem before I land?
3 Must watch in-flight entertainment trends for 2012
The in-flight entertainment and connectivity market was boiling and looking for change throughout 2010 and then erupted during 2011. Several evolutions in technology finally emerged after years of discussion and development. To be honest, I think we are still on the cusp of those evolutions
VIDEO: Explanation of passenger credit card usage by country
We recently released our 2011 Passenger Survey Results and I want to spend a little time giving a deeper explanation of some of the findings. In this video, I look at one of the more challenging slides that shows how willing passengers are to use a credit card broken down by country.
